Apple Core
A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
Podcasting since 2024 • 13 episodes
Apple Core
Latest Episodes
Apple Park - a boondoggle or the greatest office ever built?
In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by beautifully landscaped grounds that concealed a...
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Season 1
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Episode 13
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56:54
Leander Kahney - biographer of Tim Cook and Jony Ive
In this special episode we interview Leander Kahney, editor of Cult of Mac, and author of New York Times best-selling biographies of Tim Cook and Jony Ive.During his three-decade career, working first at MacWEEK, then Wired News, and now...
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Season 1
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Episode 12
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1:02:44
Apple Maps - the unnecessary apology
Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source.Opting to build it...
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Season 1
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Episode 11
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57:15
Mac OS X - how Steve Jobs saved Apple’s crown jewel
In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves.Apple appointed a ...
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Season 1
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Episode 10
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59:25
NeXT - the secret to Apple’s salvation and success
The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT.Steve Jobs founded NeXT in 1985, just months after ...
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Season 1
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Episode 9
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56:41
